Read full post >>

Advertising is not about interrupting what people are interested in; its art lies in providing what people are interested in. We believe in engaging, powerful presentations that awakens interest and desire. We turn potential buyers into actual buyers as a byproduct. We gain a lifetime of trust as the end result.

Carlos Bravo is our CEO. He’s a man who likes controversy and loves inspiration. He hates the words "but", "don't" and "can't" and has little patience for those that utter them; unless, of course, they are a competitor...

We know which way the market is going, we spot trends before they become trends. By the time the trend is evident, we are well positioned. This simple formula is the basis of marketing strategy.

While stagnant traditional real estate companies sit perplexed over why a property they list does not sell (and their customers grow frustrated accordingly) they too often point solely at price. We look at positioning and promotion and on extricating the best features and matching those to the needs of a buyer.

Carlos's professional technology and marketing career has taken him around the globe over the past 30 years. The various companies he had a hand in founding and growing today provide employment to thousands of families and produce some of the most innovative products and services in the world.

Engaging, Compelling
and Original
Ideas that Get Attention...

This is no rocket science (although we do have a card-carrying rocket scientist on staff...) this is second nature to any true marketing professional.

We make sense of the chaos in a world of hyper-abundant information and constant innovation.

so much choice so little time...

Niche marketing is an attempt at speaking to today's highly fragmented consumer base in a way they find meaningful and engaging. For marketers looking to make deep connections with select groups of people, there are countless market segments, defined not only by traditional demographics (age, gender, income, etc.) but also by increasingly nuanced and insistent product preferences.

Sorting through the needs and wants of a customer and matching those to an ideal property is our art. In this regard, we have the strongest magic in town.

Creativity in Communication

Today, people are empowered, they demand creativity in communication. Karlhaus Realty's creative department has the talent and technology to generate effective ads in any media. From our branding strategies to positioning and promotion approaches, the marketing brainpower at Karlhaus ensures your property gets the attention it deserves. It is no surprise that Karlhaus Clients always attain the best terms. Not sure? ask any of them!

Karlhaus knows the most effective and efficient ways to reach customers at a time when the Internet continues to change our lives and traditional media isn’t enough to change opinions or attract a buyer.

Social Networks

Online social networks such as Facebook, Twitter, and MySpace are now frequented by tens of millions, half of whom are over 35. Karlhaus knows how to use these communities to your advantage, especially during rough times. Social media amplifies and accelerates word-of-mouth marketing (WOMM) and creates a new force -digital influence- that has the power to attract customers.

Print Media Advertising

Karlhaus produces the best brochures and flyers in the business, period. From staging the property in its best light to the creative use of professional photography, digital imaging and production design, our capabilities are unmatched. The end result is a presentation of quality fitting the attention your property deserves. Our professionally printed rich, glossy brochures are so prized, they become collectors items to our clients. Some even frame them!

Here is a sampling of our past print ads:

Spruce Creek Magazine Print Ads by Karlhaus

Disruption is inevitable.
Who gets to be the disrupter is up for grabs...

Read full post >>

SPRUCE CREEK - Karlhaus Realty has announced a new record in selling properties. The fledging and dynamic company has entered under contract a total of thirteen properties in less than two weeks. The fast pace of sales is attributed to Karlhaus' internet-based business model with a reach several orders of magnitude greater than any other real estate company in the area.

Karlhaus CEO, Carlos Bravo said that they have been receiving a large amount of calls from potential customers from as far away as Moscow, Russia (formerly the USSR). Bravo indicated that he is actively searching for additional agents to join the fast-paced realty based at the world famous Spruce Creek Fly-In. "The key skills we look for are, above all: sheer intelligence as well as professionalism, integrity, knowledge and a passion for the business" Bravo added that "all agents joining Karlhaus must be well versed in computer technology as most of our transactions are paperless and take part putting together parties across vast distances.".

He explained that the hours are long, customers are extremely demanding (as they should be), and the problems being addressed are never easy to solve ("if they were, they would not need to call us..."). "For us, though, this environment is energizing and extremely exciting, and we embrace the challenges with all the intellect and experience at our disposal", Bravo said. He added that the rewards are unlimited as the commission structure is more generous than any other in the area.

When asked how can his realty enjoy such success when so many experienced real estate companies are being forced out of the business due to the current economy, Bravo responded: "Our record was accomplished against entrenched competition with a 20-year lead, but which have fallen asleep at the wheel, lost and confused in today's world of internet and global marketing and not understanding that today's buyer is much more educated and savvy than before. The days of placing a property on the local MLS and passing business cards to the ladies at church or the buddies at the club as a total marketing strategy are over."

"Being and investor and developer that actually has put his own skin in many deals, I approach this quite a bit different from the rest of the agencies here at the Fly-in. "

Bravo, also a private investor and former Management Consultant to some of the largest corporations in the US, said that he modeled Karlhaus in part using the same strategies as his previous business which went public in 1999 and grew to a market valuation of $6 Billion and 1,300 employees.

"I have a professional marketing background with a high-tech engineering foundation and am applying the same concepts I did during my old Management Consulting days when Fortune 500 companies hired my company to provide solid advice and marketing strategies. My competition included the likes of Andersen Consulting, Deloitte-Touche and Price-Waterhouse." Bravo said.

"Further, while other agencies photograph their listings with "Wal-Mart-style" digital cameras, we utilize professional quality photography, while our competitors provide handouts to customers directly from a copy machine, we generate high-quality glossy brochures as fit reflection of the presentation our high-end properties deserve. Our listings have interactive maps and virtual views, where a potential buyer can actually see and feel as if driving by the property from the comfort of their homes."

"Our web site is the most comprehensive source of listings information in the area. Our own competitors routinely use it to find out what's available! (we know, we track IP addresses...). Our photography is so well regarded that in a recent instance we have had to photograph a competitor's listing to send to a client of ours only to find out the competitor later lifted our photos without our permission and used them to promote their own listing!"

"How embarrassing is that?..." Bravo added.

Karlhaus also was selected by Coldwell Banker REO Services as one of a select group of exclusive real Estate Companies experienced in handling Bank-Owned asset dispositions directly. To that effect, Karlhaus Realty created a division, Karlhaus REO which exclusively works with buyers and sellers of foreclosures, REO's and similar special-circumstance properties. For more information see REO Services with Karlhaus Realty.

About Karlhaus Realty...

KARLHAUS REALTY™ at the Spruce Creek Fly-in is a full service Real Estate Brokerage specializing in Florida luxury residential fly-in, golf and ocean properties as well as commercial and investment real estate. Based at the Spruce Creek Fly-in, the world's most exclusive fly-in community, we are only a few miles from famous Daytona Beach. Here you can read a little about our business model: About Karlhaus Realty at Spruce Creek. Download the brochure Spruce Creek Real Estate The Karlhaus Way.

Read full post >>