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PARIS, France - The Spruce Creek Fly-In was featured in an exclusive six-page report by the Exigent group of magazines. Exigent is the publisher of luxury in-flight magazines Aviaxess, Masterjet, Unijet, TEA Aviation and Abelag. Their exclusive readership counts the most affluent Europeans and global captains of industry and entertainment who fly charter jets, from Citation 3's and Falcons to Global Express and Gulfstream 5s. Advertisers in the magazine enjoy a captive audience of the world's wealthiest individuals utilizing luxury transportation.

See the Spruce Creek Fly-In feature in Exigent Magazine

Through personal contacts, Karlhaus' CEO, Carlos Bravo engendered the interest in a feature of Spruce Creek at the prestigious magazine. He was able to cooperate with the Exigent editors and provided the photography. Bravo's photography has also been published by a number of international exclusive magazines such as Robb Report, in other articles featuring Spruce Creek.

"The advertising value of these editorials is immense to Spruce Creek", Bravo said. "You just can't buy this type of targeted global exposure, directly reaching affluent aviation-oriented individuals - all of which find Spruce Creek as an intriguing concept for a vacation or retirement home"

Karlhaus is the leading agency in the global marketing of Spruce Creek properties. With the ability to speak six languages and with a presence in several countries, Karlhaus has grown into an international company. Bravo added that over 80% of their sales are cash which in these times of economic depression is a godsend as a significant portion of financed deals of exclusive properties fail due to financing and low appraisals. "appraisers never get into trouble by appraising too low, and with additional government scrutiny on them, they are playing very safe", Bravo added.

Bravo added that "A lot of our buyers already own multiple homes in the US, Europe and other parts of the world, they are looking for a place in the world's best residential airpark and I am are blessed to live and work in this, what I also call Disneyland for Adults"

Bravo is a long time Spruce Creek hangar home resident and avid pilot. He "retired" to Spruce Creek at the age of 39 after successfully starting and growing several businesses in manufacturing, real estate development and technology. The most celebrated was an internet ASP which he and his partners eventually took public in 1999 and grew to 1,300 employees.

About Europe's Most exclusive Luxury Jet Transportation Companies

Abelag
Abelag operates the largest fleet of charter jets in the Benelux. They offer their comprehensive services from its four bases in Brussels, Kortrijk and Antwerp in Belgium and Lille in France. Their equipment ranges from Beech King Air 200 to the prestigious large cabin Falcon 2000

Aviaxess Helicopter and Jet
With a fleet ranging from Learjet 60s and Falcon 50s to a Challenger 604 as well as executive helicopters such as the Augusta 109, the Eurocopter EC 135 and the ultimate Eurocopter Dauphin AS 365N, they are well positioned to serve the European market with a global range in transport logistics. Based in Paris, Aviaxxess also has offices in Côte d'Azur in the French Riviera and in Moscow, Russia.

Masterjet
Their fleet includes Challenger 605s and the Falcon 7x and Airbus A320 VIP. with offices in Geneva, Switzerland; Paris, France; New Delhi, India and Lisbon, Portugal, Masterjet covers Asia, Europe and the Americas on a moment's call to serve its exclusive clientele which includes European royalty, heads of state and Hollywood stars.

Unijet
With today's fleet that includes a Hawker 800, Citation 3s Falcon 900EXs and the Bombardier Global Express, Unijet has been a leader in luxury transportation with a unique history of 41 years dedicated to an essentially international clientele. Based in Paris, France, they have satellite offices in London, U.K.

TEA Aviation
From their Base at Le Bourget in Paris, they are in close contact with the airports of Geneva, Zurich, Beijing, New York-White Plains, and Macau. TEA is often the selected transportation provider for the Far East-Europe connection. Operates a fleet available on 2-hours notice and which includes The Challenger 604, Bombardier Global Express, Falcon 7X, Cessna Citations and more.

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The Spruce Creek Fly-In was featured in this month's issue of FLYING magazine in their special section: 2010 Fly-in Community Guide, sponsored in part by Karlhaus Realty.

Karlhaus' Special advertising sponsorship exposes their Spruce Creek Fly-In properties to FLYING Magazine's 1.3 million readers worldwide. The FLYING reader is active, affluent, and an adventurist by nature. "This is exactly the target audience for our properties, especially our high-end Hangar Homes and Golf Course Homes", said Karlhaus CEO and Managing Broker, Carlos Bravo. The Karlhaus advertising program also includes exposure in the online FLYING Marketplace section.

About FLYING Magazine...

FLYING Magazine has been Aviation’s premier magazine for 82 years ever since its first issue in 1927. The Monthly magazine is written for and read by the pilots who actively use general aviation for both personal and business travel. Since its inception, FLYING has been the voice of aviation, read by current and would-be pilots who value the authoritative judgments and engaging first-hand experience of the most qualified editorial staff in aviation. It is the inspiration for people who are passionate about aviation and a valued resource for the segment of licensed pilots who actively fly.

FLYING readers are active passionate pilots who incorporate aviation into their personal and business lives. FLYING is read by over 72% of the pilots who have purposefully flown for personal and business reasons in the last 12 months.

FLYING reaches an affluent audience with 60% of pilots owning aircraft valued at over $1 million
and 70% of pilots owning aircraft valued at between $100,000 and 500,000.

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Advertising is not about interrupting what people are interested in; its art lies in providing what people are interested in. We believe in engaging, powerful presentations that awakens interest and desire. We turn potential buyers into actual buyers as a byproduct. We gain a lifetime of trust as the end result.

Carlos Bravo is our CEO. He’s a man who likes controversy and loves inspiration. He hates the words "but", "don't" and "can't" and has little patience for those that utter them; unless, of course, they are a competitor...

We know which way the market is going, we spot trends before they become trends. By the time the trend is evident, we are well positioned. This simple formula is the basis of marketing strategy.

While stagnant traditional real estate companies sit perplexed over why a property they list does not sell (and their customers grow frustrated accordingly) they too often point solely at price. We look at positioning and promotion and on extricating the best features and matching those to the needs of a buyer.

Carlos's professional technology and marketing career has taken him around the globe over the past 30 years. The various companies he had a hand in founding and growing today provide employment to thousands of families and produce some of the most innovative products and services in the world.

Engaging, Compelling
and Original
Ideas that Get Attention...

This is no rocket science (although we do have a card-carrying rocket scientist on staff...) this is second nature to any true marketing professional.

We make sense of the chaos in a world of hyper-abundant information and constant innovation.

so much choice so little time...

Niche marketing is an attempt at speaking to today's highly fragmented consumer base in a way they find meaningful and engaging. For marketers looking to make deep connections with select groups of people, there are countless market segments, defined not only by traditional demographics (age, gender, income, etc.) but also by increasingly nuanced and insistent product preferences.

Sorting through the needs and wants of a customer and matching those to an ideal property is our art. In this regard, we have the strongest magic in town.

Creativity in Communication

Today, people are empowered, they demand creativity in communication. Karlhaus Realty's creative department has the talent and technology to generate effective ads in any media. From our branding strategies to positioning and promotion approaches, the marketing brainpower at Karlhaus ensures your property gets the attention it deserves. It is no surprise that Karlhaus Clients always attain the best terms. Not sure? ask any of them!

Karlhaus knows the most effective and efficient ways to reach customers at a time when the Internet continues to change our lives and traditional media isn’t enough to change opinions or attract a buyer.

Social Networks

Online social networks such as Facebook, Twitter, and MySpace are now frequented by tens of millions, half of whom are over 35. Karlhaus knows how to use these communities to your advantage, especially during rough times. Social media amplifies and accelerates word-of-mouth marketing (WOMM) and creates a new force -digital influence- that has the power to attract customers.

Print Media Advertising

Karlhaus produces the best brochures and flyers in the business, period. From staging the property in its best light to the creative use of professional photography, digital imaging and production design, our capabilities are unmatched. The end result is a presentation of quality fitting the attention your property deserves. Our professionally printed rich, glossy brochures are so prized, they become collectors items to our clients. Some even frame them!

Here is a sampling of our past print ads:

Spruce Creek Magazine Print Ads by Karlhaus

Disruption is inevitable.
Who gets to be the disrupter is up for grabs...

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